ShoreTrade
A seafood marketplace where fishers can sell direct to wholesale buyers.
Project Overview
Manetta's Seafood wanted to create a service that would allow for fisheries to sell directly to wholesale customers (think restaurants, hotels etc). It wanted to streamline the seafood supply chain, without the hassle of countless middlemen and suppliers.
Peter Manettas, Director of 'Manettas,' approached the Friendly Agency to create this industry-first online wholesale marketplace: 'ShoreTrade.'
As the UX Lead, I spearheaded the research, design, prototyping, and user testing to create the first version of ShoreTrade. This included qualitative and quantitative research rounds, responsive web and native iOS and Android design, and post-launch iterations.
User flows for both the Seller and Buyer.
A wireframe prototype used for testing.
Result
The launch of ShoreTrade was a success both commercially and from a user satisfaction standpoint. We received overwhelmingly positive feedback, the apps maintain a 5 star rating in the App Store, and we've established a systematic process for collecting and addressing any negative sentiment. This feedback loop will inform our ongoing improvements.
Additionally, ShoreTrade secured over USD $10 million in additional funding to support a global expansion into Asia and the US.
To find out more, contact me for a full case study presentation.
Production UI.