The SNKRS feed promoting Stash.
Counting down the start of a SNKRS Stash hunt!
The SNKRS app Stash onboarding screens.
My approach
Cross-team collaboration: I led workshops that drew upon the creativity and expertise of teams across NYC and EMEA, to ensure we were aligned on strategy and feature evolution.
User-driven insights: I organised and executed extensive user testing throughout Europe. This was key in refining our approach so we could deliver an experience that made sense and connected with our EMEA customers.
Design and UX improvements: I refined interaction design and UX copywriting to ensure the Shared Stash journey was not only intuitive but also a blast to engage with for our Nike members.
Available in the Nike SNRKS app
To find out more, contact me for a full case study presentation.
The SNKRS app Stash screen flows.
The SNKRS app Stash production UI.