Nike's 6-levels of permissions that our solutions needed to align to.
'Conversation-starters, aka sacraficial concepts, for Notification Settings in the Nike App.
Crafting the Solution
The strategy was clear: develop a data-driven design approach that places control firmly in the hands of our consumers. I reimagined how permissions and communication preferences could be managed across Nike.com and its mobile app ecosystem, including Nike Run Club, Nike Training Club, and SNKRS.
Through a combination of adding value while respecting our members' privacy, we not only met consumer expectations but set a new standard for the Nike experience, benefiting millions of users worldwide.
Interested in the full journey? Contact me for a full case study presentation.
Card-sorting outcomes to improve the Nike App Settings information architecture.
Early concepts for the Nike App that we took into quant and qual testing.
Early concepts for the Nike App that we took into quant and qual testing.
Nike App onboarding concepts.
Nike App onboarding concepts.
'Timely moments' preference requests.